Drivers of travellers’ visiting intentions to an emerging tourist destination: the case of Saudi Arabia
- Creator: Alhamoud, Ali
- Resource Type: thesis
- Date: 2024
Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt
- Creator: Cook, Julia , Davies, Kate , Farrugia, David , Threadgold, Steven , Coffey, Julia , Senior, Kate , Haro, Adriana , Shannon, Barrie
- Resource Type: journal article
- Date: 2023
Deep reinforcement learning in agent-based simulations for optimal media planning
- Creator: Vargas-Pérez, Victor A. , Mesejo, Pablo , Chica, Manuel , Cordón, Oscar
- Resource Type: journal article
- Date: 2023
Two decades of agent-based modeling in marketing: a bibliometric analysis
- Creator: Romero, Elena , Chica, Manuel , Damas, Sergio , Rand, William
- Resource Type: journal article
- Date: 2023
An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics
- Creator: Giraldez-Cru, Jesus , Chica, Manuel , Cordon, Oscar
- Resource Type: journal article
- Date: 2022
2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors
- Creator: Giráldez-Cru, Jesús , Chica, Manuel , Cordón, Oocar , Herrera, Francisco
- Resource Type: conference paper
- Date: 2020
Business Network Analytics: From Graphs to Supernetworks
- Creator: Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
- Creator: Lau, Tommy , Cheung, Man Lai , Pires, Guilherme D. , Chan, Carol
- Resource Type: journal article
- Date: 2019
Letting the computers take over: using Ai to solve marketing problems
- Creator: Overgoor, Gijs , Chica, Manuel , Rand, William , Weishampel, Anthony
- Resource Type: journal article
- Date: 2019
Marketing meets data science: bridging the gap
- Creator: Moscato, Pablo , De Vries, Natalie Jane
- Resource Type: book chapter
- Date: 2019
Contemporary developments in marketing channel literature and the implications for the determinants of international student choice
- Creator: Farraway, Stacey
- Resource Type: thesis
- Date: 2018
Student-based conceptualisations of university brands: a brand loyalty model
- Creator: Mocatta, Antonia
- Resource Type: thesis
- Date: 2018
Analysis of alcohol industry submissions against marketing regulation
- Creator: Martino, Florentine Petronella , Miller, Peter Graeme , Coomber, Kerri , Hancock, Linda , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Analysis of alcohol industry submissions against marketing regulation
- Creator: Martino, Florentine Petronella , Miller, Peter Graeme , Coomber, Kerri , Hancock, Linda , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Brand positioning and its usefulness for brand management: the case of Apple Inc
- Creator: Payne, Bronwyn
- Resource Type: journal article
- Date: 2017
Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm
- Creator: Jones, Sandra C. , Hall, Sabine , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
- Creator: Pandit, Ameet , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Creator: Hollebeek, Linda D. , Conduit, Jodie , Sweeney, Jill , Soutar, Geoffrey , Karpen, Ingo O. , Jarvis, Wade , Chen, Tom
- Resource Type: journal article
- Date: 2016
Market segmentation and non-uniform Shariah standards in Islamic finance
- Creator: Berg, Nathan , El-Komi, Mohammed , Kim, Jeong-Yoo
- Resource Type: journal article
- Date: 2016
Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study
- Creator: Low, Sui Pheng , Gao, Shang , Mohdari, Mohammad Matin
- Resource Type: journal article
- Date: 2016